The cover of an eBook. On the cover, a woman with a child is looking at a phone held in the hands of an older woman with glasses. They are outside, and both women are wearing hiking gear. There is a child riding in a seat carried by the younger woman

Unlocking the Untapped Market: The Non-Outdoorsy Guide to Attracting New Consumers

  • This 40-page guide provides a practical roadmap for outdoor businesses seeking to attract new customers and foster a deeper connection with their audience. Discover how to create a welcoming community, leverage social proof, and provide exceptional customer experiences that drive both market growth and individual well-being. Written by an industry consultant with a unique perspective as a newcomer to the outdoors.

  • Explore a 4-step process that will transform your approach to customer acquisition and community building. Learn how to engage newcomers, measure your success, and build a lasting legacy in the outdoor industry.

  • Chandria Harris, drawing on her extensive experience in talent acquisition and organizational change, bridges the gap between human resources and business growth in this insightful guide. As a newcomer to the outdoor industry with a background in social science, she offers a fresh perspective on attracting and engaging new customers. Leveraging HireCultures' proven strategies, Chandria shares best practices for connecting with and influencing audiences, adapted from her success in candidate attraction

READER REVIEW:

"You did it! I have seen some of this information in different case studies and articles, but nothing where I could find all of it in one place. Make recreation go viral! Good job!” - Carey W., Director of Marketing

The Perfect Guide for Business Owners and Marketing Teams ready to expand their reach!

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Download our insightful guide, "Unlocking the Untapped Market: The Not-Outdoorsy Guide to Attracting New Consumers. We believe in the healing power of the outdoors and want to help you bring new adventurers to your recreation.

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Chandria Harris, HireCultures CEO, poses with two other individuals. All three are wearing shirts that say "Make Recreation Go Viral" in white text. The shirts are different shades of green. The background appears to be a conference booth.

Be part of the movement! Grab a "Make Recreation Go Viral" shirt for yourself and your team.

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